Celebrity lines clutter fashion market
The clothing business is about 60 percent owned by brands. But as fashion’s popularity has risen, competition is growing fast.
The brands are competing with one another with ecommerce sites that enable retailers to sell items directly on Amazon.com for $40 to $70 more than they’d have had their own sites to compete.
“We are a pretty competitive market,” said Joe Smith, president and chief executive officer of the company. “This is not something they’ve seen since the 1980s. It really h더킹카지노as nothing to do with technology. It’s about competition.”
Fashion brands like Forever 21 and Calvin Klein say they’ve noticed a rise in sales. Other popular companies like Michael Kors, Urban Outfitters, Tommy Hilfiger and Tommy Hilfiger Hi-Lite are growing quickly. “When I think about brands going to $35 a pair, it gets to you,” said Smith.
The battle for the future of fashion isn’t simply about the best way to get women to buy a pair.
“We don’t buy into ‘design is sexy’ as some of these outfits are,” said Brandenburg, the ad producer. “What we’re trying to do is make our own brands appealing because we know, when I look back at my fashion history, designers like me have come together because we are a great group of people.”
‘Wearing clothes that don’t make anyone feel uncomfortable’: Fashion for the 21st century
In 2011, the New York Times ran a profile of several women — including model Victoria Beckham and swimwear designer Malin Bialik — who were inspired to create clothing designs by the way they look without their body parts.
As the Times story noted, these women have used their bodies to create something that feels so comfortable on the inside that it takes away from how they feel about thejarvees.commselves, says Brandenburg. “I believe clothing should be designed with style, and this is about making it accessible.”
Fashion designers today have a lot to learn from how these early women di더킹카지노d it.
“We need to stop looking at the fashion industry like it was the first one to get here and look at it like it is today,” she said. “We can’t have that. You’re going to have to start the fashion industry from scratch.”
If the future of fashion is “a collection of clothes that aren’t about any one person,” Brandenburg said she hopes the next generation will embrace that.